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- is reading "The Black Swan".
- E-Myth nugget: A franchise is a business system designed to keep the owner out of the equation.
- E-Myth nugget: Work hard ON your business, not IN your business.
- E-Myth nugget: Focus on your business as a system, not products, services, customers, and sales.
- E-Myth nugget: In marketing, psychographics are just as important as demographics.
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